AdWords Adviser

You probably know that in 2006 Google purchased YouTube for $1.65bn. Ever since then, they have been trying different advertising models in an attempt to make the platform profitable.

On YouTube, overlay ads have been a common feature in videos for sometime. But until recently, they have only been available to big advertisers with the right tools to create them.

Recently, Google have added a new feature to their Display Ad Builder tool that will help small advertisers create their own overlay ads.

Everyone who uses AdWords image ads will probably already be familiar with the Display Ad Builder tool. It is designed to help advertisers easily create effective image ads for their Content Network campaigns.

Expanding the tools functionality to allow small businesses to create overlay ads is certainly a big step forwards for advertisers.

However, you might wonder if the possibility of YouTube being flooded with hundreds of overlay ads could ultimately be self destructive to Google’s long term aims of making the platform profitable. Will too many ads embedded in the videos you watch turn people off YouTube making it less popular?

Learn more about this new feature here:)

Opening Up YouTube To New Display Advertisers

Now, any advertiser can use Display Ad Builder to turn their image ads into overlays and run a campaign on YouTube in minutes.

http://adwords.blogspot.com

Google Automates The Creation Of YouTube Overlay Ads

Through the self-serve Display Ad Builder in Google AdWords, mom-and-pop businesses can now create Flash overlay ads as easily as they can create display banner ads and place them in YouTube videos.

http://techcrunch.com/

YouTube Tries To Spur Wider Use Of InVideo Ads

So Google has tweaked one of its AdWords tools, the Display Ad Builder, which offers font and template options for advertisers to now provide a space to add some animation for overlays.

http://paidcontent.org/

YouTube overlay ads going mainstream

Google, in an ongoing effort to transform the number one video site on the Web into a profit powerhouse, introduced Tuesday afternoon a new way for small advertisers to take advantage of the effectiveness of the Invideo overlay ad.

http://vator.tv/

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