AdWords Adviser

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Adrian Key’s Monthly Newsletter for the AdWords Adviser:
Making AdWords more profitable for you.February 2010

In This Issue: Landing pages, split testing, AdWords optimization center,
click to call, AdWords account make over, display url rule change
———————————————————————————————————————————This month’s newsletter is packed full of advice about how to:

• make landing pages that Google will love,
• split testing to improve your ads performance,
• click to call for the Mobile Internet,

and a whole lot more …

Enjoy!

Adrian Key
Editor of AdWords Adviser, making AdWords more profitable for you.

Post Of The Month

How To Create AdWords Landing Pages That Google Will Love

Creating landing pages that AdWords will love does not have to be difficult.

http://www.adwords-adviser.co.uk/how-to-create-adwords-landing-pages-that-google-will-love-2

Take Advantage Of AdWords Split Testing And Improve Your Ads Performance

AdWords split testing is a powerful tool for testing two ads to see which performs best. It is the easiest and most effective way of improving your ads performance.

http://www.adwords-adviser.co.uk/take-advantage-of-adwords-split-testing-and-improve-your-ads-performance

Google’s New AdWords Optimization Center Inspires Advertisers

Google launches the new AdWords Optimization Center, but opinion is mixed.

http://www.adwords-adviser.co.uk/googles-new-adwords-optimization-center-inspires-advertisers

Google’s Click-to-Call Takes The Mobile Internet To The Next Level

Google announces the new Click-to-Call feature that can now be included along side your mobile Internet ads. But, what is this new feature and is it any good?

http://www.adwords-adviser.co.uk/googles-new-adwords-optimization-center-inspires-advertisers

The 4 Secrets You Need To Give Your AdWords Account A Quick Make Over

Every advertising campaign has lean times. Use your next lean period to improve your accounts performance during the good times with these 4 AdWords make over tips.

http://www.adwords-adviser.co.uk/the-4-secrets-you-need-to-give-your-adwords-account-a-quick-make-over

Google Tightens The Screw On Display URLs

Important news for all AdWords users that send visitors to a public domain blog, you are going to have to change your ads.

http://www.adwords-adviser.co.uk/google-tightens-the-screw-on-display-urls

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