Introducing Bid Simulator From Google Adwords
Wouldn’t it be amazing if you had a bid simulator tool that could take all the guess work out of your bidding strategy.
Imagine what it would be like if instead of adding or removing a few pennies from your bid every day to get your ad always showing in the right position on the results page, you could just type an amount into your magic bid simulator and have it show you exactly where your ad would appear.
And what if the same tool could also tell you the effect that changing your bid might have on how often your ad is shown. You’d instantly be able to reason the impact that any increase or decrease in bid price would have on your conversions.
Believe it or not, such a useful tool now exists and Google have been beta testing it with a select group of advertisers since the end of May.
My thanks go to Elizabeth Marsten and her informative article “AdWords Bid Simulator Update” posted in the Portent Interactive blog which brought this to my attention.
As we all already know Google AdWords has beta testing the AdWords Bid Simulator feature since late May/early June. So what’s new since then? I’ll show you: …
Naturally, after reading Elizabeth’s article, I had to find out more about the tool. Here are two more articles, this time from the popular Rise to the Top blog, that explains some more. Matt has also revealed a very interesting insight into the inner workings of Adwords here that we all should keep in mind. Good work Matt!
Google AdWords Tests Bid Simulator
What The Bid Simulator Does This bid simulator tool will review Google AdWords data from across the system over the [...] Related posts: Google Now Allows Tracking of Multiple Conversions Through Adwords; Google Adwords – Trend Reviews …
My Opinions Of The New Google Bid Simulator
While reviewing the presentation, I noticed something interesting, and it seemed to verify that ad impressions do increase with higher per click bid prices as well as moving ads up in the paid search results on SERPs. …
At the Search Engine Round Table you can find an interesting post on the Bid Simulator that also includes Google’s positioning on the tool.
Google AdWords Testing "Bid Simulator"
Some advertisers are noticing a new feature in Google AdWords. The feature is named.
In the Actionable Insights blog Matthias Blume writes another informative article on the subject.
Maximize Incremental ROI with Google's Bid Simulator | Actionable …
A few days ago, Google rolled out a beta version of its new bid simulator tool to additional accounts.
With so much excitement on the web about Bid Simulator, I had to give it a try for myself. How disapointed was I to learn that Google was only beta testing in the US.
Hey Google!!! I know you’re reading this. We in the UK have useful opinions to give too …
I guess for now I’ll just have to follow what others have to say on the Search Engine Watch forum.
Possible *NEW* Beta Feature GOOGLE – New Tool – "Bid Simulator" in …
Possible *NEW* Beta Feature GOOGLE – New Tool – “Bid Simulator” in GOOGLE old UI. Google AdWords.
We’ll be keeping a watch on this story and posting on developments in the future.
If you have an opinion on Google’s Bid Simulator, why don’t you share it by making a comment below.
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