How Does Google’s Product Plus Box Help Advertisers Join More Of The Dots In The Google Empire?
August 21st, 2009 | Author: Editor
Google’s recent trials with the “Product Plus Box” for AdWords is a prime example of how it’s becoming more and more important for advertisers to establish a presence for themselves in as many different parts of the growing Google empire as possible.
First The “Local Business Centre” Now “Google Base”
Just a few weeks ago, I reported how Google were adding “Location Extensions“ to their Local Business Centre tool and showed you how that new feature could help you make your AdWords ads stand out more.
Soon, to get the maximum benefit from AdWords, you are going to need a Google Base account too.
Now I can almost hear your mind saying, what has Google’s free tool to encourage you to advertise your products on their Product Search Engine (Beta) got to do with paid search using AdWords?
Text Ads With Pictures
Imagine what it would be like if you could display a picture of your product right next to your ad!
Just suppose, for example, someone was to search on Google for a High School Musical lunch box for their child to take their packed lunch to school in. You’re an online retailer and happen to sell such a product. How much more powerful would your ad be if you could show a picture of that lunch box next to your ad?
If you’re like me, you’ll already be familiar with Google including shopping results in with the natural search results. And most of us will have often seen a small picture of the product when our query is very specific.
Select Advertisers Already Testing
I discovered recently that Google are currently allowing a select number of advertisers in the USA to test the addition of a product plus box with their AdWords ads. They’re able to link an image from Google Base with an ad in AdWords to show a product image next to their ad on the results page.
Everyone wants their AdWords ads to have the maximum exposure available. It has therefore never been more important to get your online precence set up in as many different places within the Google network as possible.
What do you think readers, could your AdWords advertising benefit from a Product Plus Box? Leave a comment with your point of view.
P.S. If you really want your AdWords advertising to join all the dots in the Google empire, then you must look at what Key Searches can do for you!
Resources Used In Writing This Article:
Google Tests Top Right AdWords Product Ad
Google has been experimenting with various ways to integrate products from Google Base (Google Shopping) into the AdWords spots. We have seen at least two forms prior to this, including the plus box method and the quick text links …
Product Details in Google AdWords Plus Box » JGSullivan …
One of the most interesting opportunities for advertisers is the AdWords Plus Box for product details. It links together your AdWords account with your Google Base account to allow you to display product photos, descriptions and prices …
Adwords – New Contextual Product Datafeed Ads on YouTube – 5 Star …
AdWords Product Plus Box in Adwords. To replicate, search for luggage and then under the Ebags ad click the + sign and link that says “Show products from eBags.com” or under the Luggage.com ad, the link that says “Show products from …
Google Testing New PPC Ads & Google Caffeine
New Google Product advert test. click to enlarge ‘google adwords test’. Ads like this stand out a mile from other text based adverts and give a significant advantage over the other adverts on offer. … That plus box is actually fed through from Google Product feeds – been out in the wild for a little while already. The image stuff is definitely new though. Not sure I like this insertion of these things into the SERPs though. It’s already getting a bit unwieldy with all …
Google AdWords: Now With Images
Some AdWords ads on Google are now showing associated images — and getting much larger in the space they take up — through a Show products from Plus Box.
How To Show Google Base Products in Google AdWords Ads
The ability to create this “Product Extension” is not available in all AdWords accounts. So, while you can link your Adwords and Base accounts, the plus box is still not available to all advertisers. Posted by KevinSource at April 23, …
[...] Console have been very obvious and (for many) contreversal. Others like local extensions and the product plus box seem to have hardly been [...]
[...] Google started to experiment with new ad formats for AdWords. We reported on local extensions and product plus boxes back in August and trials of both these ad types are now progressing in the [...]
[...] known as Product Extensions this is a new feature to AdWords. When you link your Google Base and AdWords accounts together, [...]
[...] Of The Archives How Does Google’s Product Plus Box Help Advertisers Join More Of The Dots In The Google Empire… Google’s recent trials with the "Product Plus Box" for AdWords is a prime example [...]
My Agency in the UK has been selected to trial this also, so we’re looking forward to seeing the results.
We’ll also be scaling it up into the shopping comparison channels, as we have a feed management service which can populate Google Base, and other shopping feeds.
See more at
http://www.adwordsanswers.com/2009/09/14/adwords-plusbox-turn-text-ads-into-images-from-e-commerce-sites/