AdWords Adviser

Thanks for visiting AdWords Adviser! Now you've found us, stay in touch by subscribing to our RSS feed.

In July we reported on how Google was cracking down on AdWords scams.

Hooray – And about time too we all said!!

But, imagine experiencing the frustration of having your account banned when you’re actually a legitimate advertiser doing nothing wrong.

This was the fate of the author from the Electron Plumber blog that we reported on in our recent post. Google wrongly banned them from using AdWords for placing ads that rather than promoting, warned against a particular scam.

Imagine, banned from AdWords for spending money with Google to warn others about a scam done in Google’s own name. How unfair is that?

You can read the Electron Plumbers origional post here…

Could Your Account Be Next?

Since our post back in July, we’ve had a number of concerned advertisers contact us worried that their accounts might fall victim to the same fate. They wanted to know what they could do if Google decided to ban them from using AdWords.

First, let me point out, if you’re thinking that you can continue to advertise your scam using AdWords and get away with it, then you’re wrong. When Google find you, you’ll be banned and there is no appeal system that will get your account back up and running again.

But, if you genuinely feel that you’ve been dealt a bad deal by Google, then you can get things straightened out.

In these short posts, you’ll see how the Electron Plumber sorted their problem with Google and got their account reinstated.

• Google Whacked – Our Adwords Account Still Wrongly Suspended
•  Google Adwords Account Unsuspended!

What Can We Learn From The Electron Plumbers Story?

These posts are an excellent example of the right way to handle Google when you have a problem.

• Keep calm, be polite but also persistent.
• Don’t be afraid to ask for the problem to be escalated to a supervisor.
• Try to think of your problem from the AdWords Support point of view.

Imagine you got hundreds and hundreds of emails every day asking questions about the service or product you sell. Just picture for a moment that you get so many email that you know that you can’t possibly answer them all.

Okay, you’re probably now thinking you’d make sure you did a better job than Google and answer every email you got sent. But what if the volume was so large you just didn’t have enough hours in the day to even read them. This is what the AdWords Support Desk has to put up with every day.

I wonder, if you were in this situation and had to choose which enquiries got a reply, which would you pick?

The email that has a rant at you and your service and gives you next to no information to go on as to what their problem might be or the email that is polite and to the point, tells you what the problem is and what they’ve done to try and solve it themselves.

For me it’d be the second type of email that would get most of my attention – it’s just human nature!

What do you think? Leave a comment below and let everyone know!

P.S. Want to make sure that your AdWords advertising never violates Google’s advertising rules? Then you should have your account professionally managed by Key Searches.

One Response to “Google Cracks Down On AdWords Scams: Can You Do Anything About It?”