Who Cares If You’re Google Certified?
What’s more important, an Adwords Professional that has the official certification from Google or one that has years and years of real experience and satisfied customers to back it all up.
I found these two articles on Google Certification today and it got me wondering, is certification really worth the effort?
How to Become a Google Authorized Adwords, Analytics or Website Optimiser Consultant
Google Authorization is a topic which crops up a fair amount in our day-to-day search wanderings. Not really because clients are asking if we’re authorized but more because they always claim that previous SEO companies they received pitches from claimed to be Google Authorized SEO consultants. Unfortunately (fortunately?!) no such certification exists so we have to set them straight….
Become a Google AdWords Professional with Free Training from Google
It’s not often that you can find a gift handed to you on a silver platter, but the Google AdWords Professional training program may just be such a gift.
What do you think?
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