AdWords Adviser

Archive for the ‘Quality Score’ Category

Have you ever been frustrated by Google telling you that your AdWords landing page is no good? And before long, does your feeling of frustration turns to anger, because no matter how hard you try, you just can’t work out why Google is having such a problem with you?

If you’re like everyone else in this situation, you’ll have already tried contacting the AdWords support team and got nothing back from them other than some very general automated replies that are not really of any use to anybody.

But creating landing pages for AdWords that Google will approve of doesn’t have to be difficult.

We have collected here for you some links to articles that will help you create landing pages for AdWords that Google will love!

The 7 Landing Page Mistakes To Avoid

Any one of these 7 common mistakes that we see advertisers make every day are guaranteed to impact your Quality Score, get your ad disapproved or, in extreme circumstances, ensure your site is banned from AdWords altogether.

AdWords Bans: Poor Landing Page Quality Scores ~ PPC Blog

Ensure the landing page and the ad are identical in terms of subject matter. Click-backs can affect your quality score, so make sure you repeat the keyword term high up on the page, in bold, in your copy. This also helps reaffirm to the …

Improving the quality level with multiple landing pages

You can improve your quality score with multiple landing pages that are more targeted to your keywords. In the previous article I looked at how to improve your Google quality score (QS) by creating a mini-site. …

Creating Landing Pages For Google AdWords

In creating a Google AdWords campaign, advertisers typically spend most of their time creating their ads and researching their keywords. There’s often very little or no thought to where the surfer can be sent when the ad does its job …

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