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Welcome to “Q & A Wednesday”, where the AdWords Adviser answers some of your questions. If you’d like to ask a question, please email it to:)

editor@adwords-adviser.co.uk

This week we would like to thank Kathy for her question:)

What do you do with keywords with few impressions and no clicks that you consider to be excellent keywords for your campaign.

Wouldn’t it be amazing if you could jump right inside someones head and get an in depth understanding of what they are really thinking when they start to search for a website like yours. Little by little, you could discover the exact keywords that you should be bidding on in order to attract them to your website.

I know your thinking, that the AdWords Adviser has descended into the world of science fiction and fantasy -  and you’re right. But, the harsh reality is that you really must do your best to understand exactly what is going on in your prospects mind if you are going to have any real success with AdWords.

A large number of keywords with a few impressions and no clicks suggests that you might not yet have the full picture of what your prospects are looking for.

It is true that the solution to this problem could be as simple as your ads are appearing too low down the page. Needless to say, if your prospects have a large choice of different websites to choose from, the chances are that your little ad at the bottom of the page is not getting the attention you would like.

The solution to this problem is simply to raise your bid.

Another reason might be that your ads are not attention grabbers. They don’t inspire searchers to click on them and therefore are left untouched.

Learn how to write effective ads for your AdWords campaign in this post:)

How To Write Good AdWords Ad Copy

Everyone knows the importance of writing good AdWords ad copy. Simply put, what you say in those four lines of text can make a poor performing keyword into one that has a click-through-rate of 2-3% or more.

Lastly, it maybe that the keywords you’ve chosen are actually not such a good match to your business as you think.

It’s a common mistake people make when they say they know the exact keywords that prospects will use to search on for their business. But, if your best guess is not backed up by solid and detailed research, then the simple fact of the matter is that your keyword choices are probably wrong.

Learn how to do keyword research that will get results with these two posts:)

How To Do Keyword Research For AdWords

When it’s time to start that new AdWords campaign or expand an existing one, it’s surprising how many people don’t know how to do keyword research properly.

The Quickest Way To Build Any AdWords Keyword List

Without keyword research, you’re walking into your next AdWords campaign blind and that could be a very expensive mistake to make.

To your AdWords success!

Adrian Key

P.S. Everyone who reads and enjoys this article on how to make AdWords more profitable wants to subscribe to the AdWords Adviser to ensure they don’t miss out on any other great articles.  

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