Archive for the ‘AdWords Adviser Newsletters’ Category
AdWords Adviser Newsletter
August 14th, 2010 | Author: Editor
August 2010
Adrian Key’s Monthly Newsletter bringing you the best from the AdWords Adviser, making AdWords more profitable for you.
SEO Techniques For Affiliate Marketers
There are many affiliate marketers who haven’t yet understood how essential it is to use the leverage of search engines. After all, the vast majority of Internet users use search engines in order to find information and products online. They are an affiliate marketers best friend and are responsible for the promotion of your website to countless people and counts for 90% of the traffic your website will receive. Google and Yahoo are definitely the most popular search engines amongst the seven or eight top search engines out there. Google being the most popular of all.
Published: July 27th in Guest Author Tuesday
http://www.adwords-adviser.co.uk/seo-techniques-for-affiliate-marketers
AdWords Campaign Experiments (ACE): Split Testing For Your Keywords
Until recently, the only way you could test the impact of any change to your keyword bid price was to suck-it-and-see. But, as a part of the Ad Innovations initiative, Google have recently announced beta testing of a new tool called AdWords Campaign Experiments (ACE).
Published: June 14th in AdWords News
http://www.adwords-adviser.co.uk/adwords-campaign-experiments-ace-split-testing-for-your-keywords
7 Proven Tips To Writing AdWords Ads That Get Clicked On
Writing AdWords ads that get clicked on is the main force behind any advertising campaign. That heading, 70 characters of description and display URL are the difference between your target visitors finding your website and them finding the competition instead.
Published: June 24th in Top AdWords Tips
http://www.adwords-adviser.co.uk/7-proven-tips-to-writing-adwords-ads-that-get-clicked-on
The Inside Secrets Of AdWords Bid Management That Will Save You Money
So, you’ve added all your keywords, written some fantastic ads and linked each to relevant landing pages that are guaranteed to sell your business. It’s now time to decide on your AdWords bid management strategy.
Published: July 9th in Top AdWords Tips
Seller Rating Extensions For AdWords Get A Five Star Review
A couple of weeks ago, Google introduced a new feature for your AdWords ads called Seller Rating Extensions.
During the last few months we’ve reported extensively on many changes like product extensions for example, that Google have introduced to improve the look and feel of your AdWords ads.
Published: July 12th in AdWords News
http://www.adwords-adviser.co.uk/seller-rating-extensions-for-adwords-get-a-five-star-review
“Keyword Quota Exceeded” – What To Do Next?
Yesterday I posted a bunch of keywords to my account (about 70,000), but realized that I was being stupid and crazy, so today I tried to do some house-cleaning. I deleted the old campaign and created a new one.
This campaign has 63 ad groups and about 200 keywords per ad group.
I’m trying to make the campaign active and I get a message telling me “Keyword Quota Exceeded” … How can this be – Is Google still looking at my old keywords?
Published: July 7th in Dear AdWords Adviser
http://www.adwords-adviser.co.uk/keyword-quota-exceeded-what-to-do-next
Convert Your Website into a Cash Cow
By now you may have already built a website but are still not raking in profits from it. Your next step is to use some SEO strategies to boost its search rankings and convince site visitors to either buy something from you or avail of an offer.
Published: August 3rd in Guest Author Tuesday
http://www.adwords-adviser.co.uk/convert-your-website-into-a-cash-cow
Can You Really Trust An Affiliate Marketing Review?
One way affiliate marketers have found to sell more products is to write reviews about them. This has become more effective than using the replicated website or even creating a presell web page.
My question is can you really trust an affiliate marketing review and what should you be looking at when you read one?
Published: July 13th in Guest Author Tuesday
http://www.adwords-adviser.co.uk/can-you-really-trust-an-affiliate-marketing-review
Helpful Tips On How To Build a Website Quick
If you go about it the right way it is possible to build a website quick. In this article I will suggest some useful tips and steps you can follow to get your website up and running quickly.
Published: July 6th in Guest Author Tuesday
http://www.adwords-adviser.co.uk/helpful-tips-on-how-to-build-a-website-quick
Website Optimization Tips for Improving Web Site Traffic
To have your web pages recommended by the search engines, you must optimize your web pages for keywords. Here are some website optimization tips.
Search engines can only read text. The keywords in the text tell the engines what the pages are about; therefore, you should have many pages of text on your web site.
Published: June 15th in Guest Author Tuesday
http://www.adwords-adviser.co.uk/website-optimization-tips-for-improving-web-site-traffic
Adrian Key is a professional AdWords consultant and editor of the AdWords Adviser, a blog dedicated to making AdWords more profitable for you. If you found any of these articles helpful, then click here to subscribe and claim your free ebook now!
AdWords Adviser Newsletter
July 8th, 2010 | Author: Editor
July 2010
Adrian Key’s Monthly Newsletter bringing you the best from the AdWords Adviser, making AdWords more profitable for you.
Website Optimization Tips for Improving Web Site Traffic
To have your web pages recommended by the search engines, you must optimize your web pages for keywords. Here are some website optimization tips.
[June 15th: A post from our Guest Author]
Make The Most Of Your AdWords Landing Page
If you’re like most, you probably spend hours compiling keyword lists and writing compelling ads for your pay per click campaign. So why do you then ruin all that good work in seconds by sending all those hard earned prospects your ads are going to collect to the same AdWords landing page.
[May 27th: A post from Your Top Tips]
Phone Numbers In Google AdWords
Advertisers have always been allowed to include phone numbers in Google AdWords ads and for many it has proved to be a very effective way of advertising. The obvious trade off is that a phone number consumes valuable characters in your ad copy which means you have less space available to get your message across to people.
[May 10th: A post from AdWords News]
Your AdWords Bid Strategy: Are You Over Bidding?
Everyone knows that in order to succeed, you must have a sensible and robust AdWords bid strategy. Yet, regretably, few people actually take the time to work out what is the best bidding strategy for them.
[May 14th: A post from Your Top Tips series]
How To Set An AdWords Daily Budget That Works!
Understanding how AdWords makes use of your daily budget is an important part of getting the most from PPC, particularly if you’re trying to get the best from your advertising on a very small budget.
[June 2nd: A post from Dear AdWords Adviser]
Announcing The New AdWords Broad Match Modifier
Google have recently announced the broad match modifier for AdWords users in the UK and Canada.
Experts have for a long time recommend that advertisers use the broad match option sparingly in their AdWords campaigns. The problem is that Google’s idea of broad is quite simply just too broad!
[May 17th: A post from AdWords News]
How Tracking AdWords Conversions Can Increase Your Profit Margins
It surprises me that most small and medium sized businesses don’t appreciate how important tracking AdWords conversions can be. Even if your campaign is currently running at a profit, you can still enjoy a huge increase in your profit margins if you can easily identify keywords that work from those that don’t.
[June 10th: A post from Your Top Tips]
The Truth And Lies Surrounding SEO
SEO facilitates your website in accomplishing a top ranking in the search engines. But, there are folks who don’t really realize the practical principles of it, and are losing out on the business a SEO can establish. Incomplete wisdom can be severe and a cause of countless misguided beliefs and beliefs.
[May 25th: A post from our Guest Author]
Email Marketing Establishes Relationships With Your Customers
When you are launching an email marketing campaign, your goal is to become a familiar piece of your subscriber’s world. As you become familiar, your readership will begin to feel like they know you, and in time, they will come to trust you as well.
If you want readers to welcome your emails, build them so that your distribution list will be happy to receive your emails, and they may even come to look forward to your emails. Pay close attention to your content, and then pay close attention to the look and feel of your email.
[May 18th: A post from our Guest Author]
3 Tips To Make The Most Of Your AdWords Display URL
If you’re like most advertisers, you don’t give a lot of thought to your AdWords display url. This is the last line of text in your ad (displayed in green) that identifies your web site to users.
[May 20th: A post from Your AdWords Tips]
The AdWords Adviser Newsletter – June 2010
June 3rd, 2010 | Author: Editor
AdWords Adviser Newsletter: June 2010
Adrian Key’s Monthly Newsletter bringing you the best from the AdWords Adviser, making AdWords more profitable for you.
3 Tips To Make The Most Of Your AdWords Display URL
If you’re like most advertisers, you don’t give a lot of thought to your AdWords display url. This is the last line of text in your ad (displayed in green) that identifies your web site to users.
I’ll bet, like most advertisers, you always type in your web site domain name and quickly move on. But, pay close attention now because you could be missing out on a valuable advertising opportunity for your business!
[A post to make AdWords more profitable for you]
Simple But Powerful Google AdWords Tutorial
i really cannot figure anything out, i have trouble learning things on the computer as well as learning difficulty, please would some one give me a step by step guide or a good tutorial that someone like me will understand?
[A question from our Q & A Wednesday feature]
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Is your AdWords account stuck in a rut, going nowhere and costing you a small fortune?
Then discover why so many people are getting excited about YourAdWordsReview.com because they have finally realized where they are going wrong with AdWords and now know exactly what to do in order to turn their account around and make it profitable once more.
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How To Use Product Extensions In Your AdWords Advertising
On my AdWords, I have linked up our products from Google Base. How do I select which products can be shown?
[A question from our Q & A Wednesday feature]
Using SEO To Promote Your Website
All over the world, people’s lives have been touched by the Internet. It’s been used for everything from social networking to playing games. Businesses and sales companies have especially tapped into the power of the Internet. A website can be a most effective way to reach a very large population of people.
[A post from our Guest Author Tuesday feature]
Your AdWords Bid Strategy: Are You Over Bidding?
Everyone knows that in order to succeed, you must have a sensible and robust AdWords bid strategy. Yet, regretably, few people actually take the time to work out what is the best bidding strategy for them.
They obstinantly hang on to the idea that in order to win sales their ad must always appear in the top position, ahead of all their competition. But, being number 1 in AdWords is rearly a good bidding strategy.
[A post to make AdWords more profitable for you]
Email Marketing Establishes Relationships With Your Customers
When you are launching an email marketing campaign, your goal is to become a familiar piece of your subscriber’s world. As you become familiar, your readership will begin to feel like they know you, and in time, they will come to trust you as well.
If you want readers to welcome your emails, build them so that your distribution list will be happy to receive your emails, and they may even come to look forward to your emails. Pay close attention to your content, and then pay close attention to the look and feel of your email.
[A post from our Guest Author Tuesday feature]
Announcing The New AdWords Broad Match Modifier
Google have recently announced the broad match modifier for AdWords users in the UK and Canada.
Experts have for a long time recommend that advertisers use the broad match option sparingly in their AdWords campaigns. The problem is that Google’s idea of broad is quite simply just too broad!
[A post from our AdWords News feature]
Phone Numbers In Google AdWords
Advertisers have always been allowed to include phone numbers in Google AdWords ads and for many it has proved to be a very effective way of advertising. The obvious trade off is that a phone number consumes valuable characters in your ad copy which means you have less space available to get your message across to people.
[A post from our AdWords News feature]
Could Ads On Your Landing Page Affect Your Quality Score?
I started running an ad 5 days ago without a hitch and as of today all of my keywords show the status of “rarely shown due to low quality score”. The status detail explains my landing page quality is poor.
I don’t understand the problem with the landing page. My hired development company was inserting Google Ads yesterday and there were some glitches for a couple of hours. Would this have caused the big drop in quality score?
[A question from our Q & A Wednesday feature]
5 Great Ways To Waste Money In Google AdWords
Nobody likes wasting money, yet many AdWords account holders are wasting a fortune with their AdWords advertising. Is your AdWords account wasting your money?
[A post to make AdWords more profitable for you]
No Comments »
The AdWords Adviser Newsletter – May 2010
May 6th, 2010 | Author: Editor
———————————————-Adrian Key’s Monthly Newsletter for the AdWords Adviser
Making AdWords more profitable for you: May 2010
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A change to the AdWords Adviser this month and a little bit of an experiment. Instead of featuring posts from the month just gone, this month’s newsletter features our 10 most popular posts on the AdWords Adviser from the last 60 days.
Please take a look at the newsletters new format and let me know what you think by either sending an email to editor@keysearches.co.uk or by posting a comment on the blog.
To Your AdWords Success!
Adrian Key
Editor of the AdWords Adviser, making AdWords more profitable for you.
Now You Can Have Your Google AdWords Image Ads Appear Above The fold Every Time
Most advertisers that use the Content Network agree that the biggest problem they face is how to ensure that their image ads always display above the fold. This new feature for AdWords means that you now have much greater control on where your image ads appear.
Make The Most Of One-Word Keywords In Your AdWords Campaign
Keep in mind when selecting one-word key phrases that your ad will get seen in lots of different circumstances over which you have no direct control. Some of these impressions will be useful to your business, but many will not and could even do your account harm. Learn how to protect your AdWords account from these unwanted impressions and how to use one-word keywords to improve your click-through-rates.
No Impressions, No Clicks, What Next?
What do you do with really good keywords with neither impressions or clicks? This was Kathy’s question to the AdWords Adviser.
Using SEO To Promote Your Website
A useful and fascinating post from one of our guest authors on how to use SEO in promoting your business.
Read it here …
Make Money From YouTube Overlay Ads for Small Businesses
Overlay ads have been common place in YouTube for sometime now, but until recently, this way of advertising your business has been the reserve of the big companies with huge advertising budgets. Now with Google’s help, overlay ads are available for every business to use.
Simple But Powerful Google AdWords Tutorial
Recently, Kisabex asked the AdWords Adviser where to get a good AdWords tutorial from. We naturally had all the answers.
How To Use Product Extensions In Your AdWords Advertising
It’s quite common to receive requests from readers asking for help in using some of the many new features that have been added to AdWords in recent months. One such question from Libby, asked about using Product Extensions.
Read our reply …
Everything You Need To Know About AdWords Ad Scheduling
You probably already know this, but running an AdWords campaign 24 x 7 x 365 is expensive. But, wouldn’t it be amazing if you could have your ads appear only when your prospects are most likely to buy? AdWords Ad Scheduling allows you to do exactly that!
Are You Ready For AdWords Search Funnels?
Everyone knows that shoppers will typically do a number of different searches and compare various websites before making a purchase. Google have now introduced search funnel reports, giving you a unique insight into the shopping cycle of your customers.
Grow Internet Traffic With SEO
If you’re like most readers of the AdWords Adviser you will want to grow your Internet business with traffic from many different sources including paid search. It therefore comes as no surprise that another guest post about SEO has been very popular this month with readers. Thanks go to Marilyn Katz for this useful insight in how to grow your Internet traffic with SEO.
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One-word Keywords, Content Ads Above The Fold, AdWords Scheduling Explained and lots more …
April 7th, 2010 | Author: Editor
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Adrian Key’s Monthly Newsletter for the AdWords Adviser
Making AdWords more profitable for you: April 2010
In This Issue: one-word keywords, content ads above the fold, AdWords scheduling explained and lots more …
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Here’s a brief list of what you’ll get in this months newsletter:
- How to use one-word keywords in your campaigns.
- Have your content ads always appear above the fold.
- Use SEO to grow your Internet traffic.
- What to do when you have ads with no impressions or clicks.
- AdWords scheduling explained.
- The value of negative keyword lists.
- Strategies for improving your Quality Score.
- Using YouTube overlay ads.
- How article writing can benefit your marketing.
- Free tips to increase website traffic.
Enjoy!
Editor of AdWords Adviser, making AdWords more profitable for you.
P.S. You can now download all the articles in this newsletter as a handy ebook, for easy reading on your computer, mobile phone or ipod.
Post of the Month
Make The Most Of One-Word Keywords In Your AdWords Campaign
If you’re like most, you will be constantly searching for the next AdWord Keyword to add to your campaign and doubtless you will at some time be tempted to use a one-word key phrase because of the huge number of searches these phrases attract.
Now You Can Have Your Google AdWords Image Ads Appear Above The Fold Every Time
Direct response advertisers who measure their success by looking at clicks on their ads, and sales on their website, and brand advertisers, typically using AdWords image ads to raise awareness of their products in the hope of a sale at a later date.
Most brand advertisers agree that the biggest problem they face when using the Content Network is how to ensure that their image ads always display above the fold.
http://www.adwords-adviser.co.uk/google-adwords-image-ads-above-fold
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Everyone who reads the AdWords Adviser newsletter agrees with me that the articles are a lot easier to read when you read them in our newsletter ebook. Download your copy now!
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Grow Internet Traffic with SEO
So many business owners invest a lot in their websites. The site may be nice looking and user friendly. But it never serves the business very well because nobody visits it.
What is the problem? It is actually very simple. There are millions of Internet sites. In the particular market you operate in, there are probably thousands of search results. You need your website to rank well when an Internet user enters a particular search.
http://www.adwords-adviser.co.uk/grow-internet-traffic-with-seo
No Impressions, No Clicks, What Next?
You have no idea how many times I get asked about supposedly good keywords that get no impressions or no clicks.
The harsh reality is that keywords with no impressions are not really good keywords. And this fact is actually verified by your own account statistics.
http://www.adwords-adviser.co.uk/no-impressions-no-clicks-what-next
Everything You Need To Know About AdWords Ad Scheduling
You probably already know this, but running an AdWords campaign 24 x 7 x 365 is expensive. But, wouldn’t it be amazing if you could have your ads appear only when your prospects are most likely to buy? AdWords Ad Scheduling allows you to do exactly that!
http://www.adwords-adviser.co.uk/adwords-ad-scheduling
If You Have Broad Match Keywords, You Need An AdWords Negative Keywords List
It’s a fact that your ads will be shown to a much wider audience when your keywords are set to broad match. But, without a large AdWords negative keywords list, you’ll probably be very disappointed with your results.
http://www.adwords-adviser.co.uk/adwords-negative-keywords-lists
3 Strategies For Improving Your AdWords Quality Score
Quality Score is one of the biggest problems AdWords advertisers face and without doubt, the only way of improving it is through relevance - let me explain:)
http://www.adwords-adviser.co.uk/improving-your-quality-score
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Everyone who reads the AdWords Adviser newsletter agrees with me that the articles are a lot easier to read when you read them in our newsletter ebook. Download your copy now!
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Make Money From YouTube Overlay Ads For Small Businesses
On YouTube, overlay ads have been a common feature in videos for sometime. But until recently, they have only been available to big advertisers with the right tools to create them.
Recently, Google have added a new feature to their Display Ad Builder tool that will help small advertisers create their own overlay ads.
http://www.adwords-adviser.co.uk/youtube-overlay-ads
How Article Writing Benefits Niche Marketing
The financial benefits of niche marketing can be quite significant. It’s always worth it to narrow down the focus of your marketing efforts in order to get more targeted traffic that’s ready to buy.
However, too many affiliate marketers when they first start out, neglect niche marketing in favor of going for large, broad markets. This is a mistake, because larger markets are harder to break into, due to a lot of competition and potential customers who aren’t ready to buy yet.
http://www.adwords-adviser.co.uk/how-article-writing-benefits-niche-marketing
Free Traffic Tips and Ideas
If you have a website or blog then you will always want more traffic. This article will give you some ideas on getting traffic and one-way links back to your sites.
http://www.adwords-adviser.co.uk/free-traffic-tips-and-ideas-2
No Comments »
Quality Score, Conversion Tracking, Your AdWords Competition And A Whole Lot More …
March 3rd, 2010 | Author: Adrian
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Adrian Key’s Monthly Newsletter for the AdWords Adviser
Making AdWords more profitable for you:
March 2010
In This Issue: Quality Score, Conversion Tracking, Your AdWords Competition, AdWords Bid Ideas, Web Site Credibility, Split Testing and lots more …
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Here’s a brief list of what you’ll get in this months newsletter:
- a free & easy way to improve your quality score
- a simple technique for tracking your conversions
- an in depth look at how to check your AdWords market
- fine tune your campaigns with bid ideas from the Opportunities tab
- develop online credibility for your website
- discover the secrets of running a Twitter contest
- examples of how to perform A/B split tests
- how to launch a social network marketing strategy for your business
- how to use the new AdWords Analysis Toolbar
- learn how to make money from your list
Enjoy!
Editor of AdWords Adviser, making AdWords more profitable for you.
P.S. You can now download all the articles in this newsletter as a handy ebook, for easy reading on your computer, mobile phone or ipod.
Post Of The Month
How Can I Improve My Quality Score?
Increasing your Quality Score by just a single point for one keyword can make a huge difference to the amount you pay in bids on that keyword. In this post we list some easy ways any advertiser can improve their Quality Score.
http://www.adwords-adviser.co.uk/how-can-i-improve-my-quality-score
2 Google Conversion Tracking Options For AdWords
Two ways to track which keywords in your AdWords campaigns are converting.
http://www.adwords-adviser.co.uk/2-google-conversion-tracking-options-for-adwords
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Everyone who reads the AdWords Adviser newsletter agrees with me that the articles are a lot easier to read when you read them in our newsletter ebook. Download your copy now!
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5 Proven Steps To Checking Your AdWords Market
Creating demand in a market place for a product where none currently exists is extremely difficult and your AdWords market place is no different to any other.
http://www.adwords-adviser.co.uk/5-proven-steps-to-checking-your-adwords-market
Mobile Ads Targeting Gets Razor Sharp On AdWords
Target your mobile ads at particular networks or even types of mobile phone with AdWords new mobile ad targeting options.
http://www.adwords-adviser.co.uk/mobile-ads-targeting-gets-razor-sharp-on-adwords
How To Use AdWords When Selling Low Cost Items
When using AdWords to sell low cost items, forget about making a profit, focus on your landing page instead.
http://www.adwords-adviser.co.uk/how-to-use-adwords-when-selling-low-cost-items
AdWords Gets Big Bid Ideas In The Opportunities Tab
Google announces it’s new Bid Ideas tool for AdWords, but will it be useful or just increase bid prices?
http://www.adwords-adviser.co.uk/adwords-gets-big-bid-ideas-in-the-opportunities-tab
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Everyone who reads the AdWords Adviser newsletter agrees with me that the articles are a lot easier to read when you read them in our newsletter ebook. Download your copy now!
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Do You Have Credibility?
You need to build credibility into your website and everything you do. Without credibility, you won’t get the sales and you will certainly get a ruff ride from Google.
http://www.adwords-adviser.co.uk/do-you-have-credibility
How to Run a Twitter Contest
If you want to attract online attention to a particular product, service or cause, consider running a Twitter contest.
http://www.adwords-adviser.co.uk/how-to-run-a-twitter-contest-2
Inside Secrets Of A/B Split Testing Your AdWords ads
Your latest A/B split testing experiment for AdWords is up and running. But how do you know when to stop testing? When are your results good enough to make a decision on which is the best ad?
http://www.adwords-adviser.co.uk/inside-secrets-of-ab-split-testing
Social Network Marketing Is The Basics For A Great Online Business
Most successful online marketers are using social network marketing as a good way to prospect and market on the Internet.
http://www.adwords-adviser.co.uk/social-network-marketing-is-the-basics-for-a-great-online-business
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Everyone who reads the AdWords Adviser newsletter agrees with me that the articles are a lot easier to read when you read them in our newsletter ebook. Download your copy now!
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Discover The New AdWords Analysis Toolbar And Take Control Of Your Advertising
Scanning the various views and reports that AdWords provides can be a bit overwhelming. To help, Google have recently introduced the new AdWords Analysis Toolbar.
http://www.adwords-adviser.co.uk/the-new-adwords-analysis-toolbar
Make Money By Building A List
You certainly can make money building a large list, but there are other things you need to do as well.
http://www.adwords-adviser.co.uk/make-money-by-building-a-list
No Comments »
Landing Pages, Split Testing And A Whole Lot More …
February 1st, 2010 | Author: Editor
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Adrian Key’s Monthly Newsletter for the AdWords Adviser:
Making AdWords more profitable for you.February 2010
In This Issue: Landing pages, split testing, AdWords optimization center,
click to call, AdWords account make over, display url rule change
———————————————————————————————————————————This month’s newsletter is packed full of advice about how to:
- make landing pages that Google will love,
- split testing to improve your ads performance,
- click to call for the Mobile Internet,
and a whole lot more …
Enjoy!
Adrian Key
Editor of AdWords Adviser, making AdWords more profitable for you.
Post Of The Month
How To Create AdWords Landing Pages That Google Will Love
Creating landing pages that AdWords will love does not have to be difficult.
http://www.adwords-adviser.co.uk/how-to-create-adwords-landing-pages-that-google-will-love-2
Take Advantage Of AdWords Split Testing And Improve Your Ads Performance
AdWords split testing is a powerful tool for testing two ads to see which performs best. It is the easiest and most effective way of improving your ads performance.
Google’s New AdWords Optimization Center Inspires Advertisers
Google launches the new AdWords Optimization Center, but opinion is mixed.
http://www.adwords-adviser.co.uk/googles-new-adwords-optimization-center-inspires-advertisers
Google’s Click-to-Call Takes The Mobile Internet To The Next Level
Google announces the new Click-to-Call feature that can now be included along side your mobile Internet ads. But, what is this new feature and is it any good?
http://www.adwords-adviser.co.uk/googles-new-adwords-optimization-center-inspires-advertisers
The 4 Secrets You Need To Give Your AdWords Account A Quick Make Over
Every advertising campaign has lean times. Use your next lean period to improve your accounts performance during the good times with these 4 AdWords make over tips.
Google Tightens The Screw On Display URLs
Important news for all AdWords users that send visitors to a public domain blog, you are going to have to change your ads.
http://www.adwords-adviser.co.uk/google-tightens-the-screw-on-display-urls
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Writing Good AdWords Ad Copy, Quality Score, Click Through Rates & More
January 6th, 2010 | Author: Editor
Making AdWords more profitable for you
Copy, Scams, Quality Score and Click Through Rates
This month we reflect on the year just gone by publishing the best posts from the AdWords Adviser blog during 2009.
Enjoy!
Adrian Key
Editor of the AdWords Adviser and owner of Key Searches, making AdWords more profitable for you.
Post of 2009
The New Google AdWords Keyword Selection Tool
Google are now inviting AdWords advertisers to trial their new keyword selection tool. But, is the new tool any good?
http://www.adwords-adviser.co.uk/the-new-google-adwords-keyword-selection-tool
Best of the Rest for 2009
How Does Google’s Product Plus Box Help Advertisers Join More Of The Dots In The Google Empire?
Google’s recent trials with the “Product Plus Box” for AdWords is a prime example of how it’s becoming more and more important for advertisers to establish a presence for themselves in as many different parts of the growing Google empire as possible.
How To Write Good AdWords Ad Copy
Everyone knows the importance of writing good AdWords ad copy. Simply put, what you say in those four lines of text can make a poor performing keyword into one that has a click-through-rate of 2-3% or more.
http://www.adwords-adviser.co.uk/how-to-write-good-adwords-ad-copy
Google Cracks Down On AdWords Scams: Can You Do Anything About It?
In July we reported on how Google was cracking down on AdWords scams. Hooray – And about time too we all said!! But, imagine experiencing the frustration of having your account banned when you’re actually a legitimate advertiser doing nothing wrong.
http://www.adwords-adviser.co.uk/google-cracks-down-on-adwords-scams-can-you-do-anything-about-it
What Is AdWords Quality Score And Why Is It Important?
If you’re like many Google advertisers, you’ll be very frustrated by your AdWords Quality Score. You’ll be regularly hammering your fist against the table with anger because your score is stuck at 1 or 2 and no matter what you try, you just can’t seem to get it to rise. But what is AdWords Quality Score, why is it important and how is it calculated?
http://www.adwords-adviser.co.uk/what-is-adwords-quality-score-and-why-is-it-important
5 Ways To Increase Your AdWords Click Through Rate
Your AdWords click through rate (ctr) is an important statistic for any advertising campaign. A good ctr will reward you with a higher Quality Score. And the better your Quality Score, the less you’ll pay in bids, saving you money. It may surprise you to know that improving ctr is easy. Yet incredibly, many advertisers don’t pay it much attention.
http://www.adwords-adviser.co.uk/5-ways-to-increase-your-adwords-click-through-rate
Every month the AdWords Adviser blog is packed with fantastic tips, advise and news to make AdWords more profitable for you. Subscribe today to ensure you never miss a post.
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AdWords Adviser, December Newsletter
December 1st, 2009 | Author: Adrian
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The AdWords Adviser blog is dedicated to making your AdWords advertising more profitable. If you haven’t visited the blog recently, then this is what you’ve missed!
Post Of The Month
At Last, An AdWords Book That Will Propel Your Google Advertising To Victory I’m often asked, what is the perfect AdWords book for all those people who are frustrated trying to beat the Google system? In this post I reveal all. The 7 AdWords Landing Page Mistakes To Avoid Any one of these 7 common mistakes that we see advertisers make every day are guaranteed to impact your Quality Score, get your ad disapproved or, in extreme circumstances, ensure your site is banned from AdWords altogether. Best Of The ArchivesGoogle’s recent trials with the "Product Plus Box" for AdWords is a prime example of how it’s becoming more and more important for advertisers to establish a presence for themselves in as many different parts of the growing Google empire as possible.
Every month the AdWords Adviser blog is packed with fantastic tips, advice and news to make AdWords more profitable for you. Subscribe today to ensure you never miss a post. |
AdWords Adviser, November Newsletter
November 5th, 2009 | Author: Editor
Post Of The Month
The New AdWords Keyword Selection Tool
Google are now inviting AdWords advertisers to trial their new keyword selection tool. But, is the new tool any good?
Best of the Archives
Every month the AdWords Adviser blog is packed with fantastic tips, advise and news to make AdWords more profitable for you. Subscribe today to ensure you never miss a post.
