AdWords Adviser

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A common mistake that most new to Adwords make is that they don’t use a keyword tool to discover the full range of keywords available to them. They therefore waste time and budget focusing their advertising on a keyword list that is much too small.

When you’re starting your campaign, a list of twenty or thirty keywords picked at random from what you think people are going to type into a search engine just isn’t good enough.

To have a profitable campaign, you will typically need to start with hundreds of keywords. Then over time, you can pinpoint those keywords that work and remove the ones that are never going to convert.

To create massive lists, you need a good keyword tool that will search out hundreds of different keyword combinations for you.

But, your keyword tool needs to be able to work both vertically and horizontally.

This means that when you’re looking for keywords for your flower shop for example, your keyword tool needs to search ‘vertically’ for phrases like ‘bunches of flowers’ and ‘bouquets of flowers’, but also ‘horizontally’ for terms like ‘mothers day’ and ‘valentines day’, occasions when you might want to give flowers.

Google’s ‘keyword tool’ works like this to an extent, but is left standing by my keyword tool of choice, Keyword Elite.

But, like most experts in my profession, I’m always on the lookout for something better. Selecting the right keywords for your Adwords campaign is so important that you simply must have the best tool to get an advantage on your competition.

During the coming months, I’ll be comparing Keyword Elite to a number of different keyword tools with the aim of finding out once and for all, which is the best.

But, if you need an excellent keyword tool today, then I recommend giving Keyword Elite a go!

What are your favourite keyword selection tools and why? Let us know by posting a comment below.

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