AdWords Adviser

If you’re new to advertising with AdWords, then you maybe familiar with this story:

You’ve spent hours working with a decent keyword selection tool to find the best keywords for your niche and you’re nearly bald from pulling your hair out in frustration; agonising over the right text for all your ads. Now finally, your ready to go – but why are your AdWords ads not showing on Google?

You type your keywords into the Google search engine again and again, but your ads never show. Thinking you must have done something wrong, you start wildly changing things. Keywords, ad text, bids, but nothing works. Finally in frustration, you send an e-mail to Google Support hoping that they will tell you what your doing wrong.

Now it’s three days later and Google haven’t replied or the reply they’ve sent you doesn’t answer your question. Now you’re really frustrated!

“Don’t find fault. Find a remedy.”
Henry Ford

After you have read every word of this article, you will know what the three most common reasons new advertisers have problems with their AdWords ads not showing on Google are and how to resolve them.

1) Your ads in review

Most people know that Google reviews all keywords and ads before allowing them to appear on their search engine. In most instances, this is a quick process taking minutes or, at most, a few hours to complete.

The problem is that sometimes the review process can take considerably longer. If your ad needs to be reviewed by a Google AdWords Specialist, then it may take two or three working days for it to be reviewed.

Here’s the bottom line, if your ad has not been reviewed within these time limits, there’s something very wrong. The problem could be with Google; it could be that they just haven’t got around to reviewing your ad yet. If you think that this maybe the problem with your account then log a polite request with Google Support asking them to look into the problem for you.

http://adwords.google.com/support/bin/request.py?display=usertype

If you’re thinking, you’ve already emailed Google Support for help and got no reply or got a reply that doesn’t answer your question, then be patient. Send another email to Google Support that includes these details:

• Your account number (but not login details).
• The Campaign and AdGroup names for the problem ad.
• Full details of your problem.

When you detail your problem, don’t give Google Support any excuse to ignore or miss-understand your issue. Don’t rant or include information that is not relevant to the problem your experiencing. Come straight to the point and include all relevant details. An example of the text you might use is:)

“The ad in the campaign named “Raincoats” and Adgroup “blue” is not showing on Google after three days. Can you please tell me when my ad will be reviewed?”

Earlier on, I told you that there were three common reasons why you might be having a problem with your AdWords ads not showing on Google. While you wait for a response from Google Support, read every word of the rest of this article and you may find a different solution to your problem.

2) Your account has been suspended.

The fact of the matter is that this is by far the most common problem we encounter with new accounts. Google has suspended your account because it violates one or more of their terms and conditions.

Advertisers often argue that their AdWords account shows some impressions and even sometimes a few click thru’s, but after a few hours or maybe days, the ads have just stopped working.

The reality is that this is just a symptom of how Google works. Typically, they’ll check your keywords and ads very quickly and if they’re alright, let you start advertising. A few hours or maybe days later, Google runs a check on your website. If it’s content doesn’t meet with their terms and conditions, then they’ll suspend your account immediately.

To understand the problem Google is having with your website, log into your account and go to:

my account >>account preferences>>google adwords terms and conditions

This document shows you the terms and conditions that apply to your AdWords account. Read them carefully and look at your keywords, ads and website with a critical eye. The whole website, not just your landing page. If you find anything that even comes close to violating a rule, then change it.

Once you’ve made all necessary changes to make your website comply with Google’s advertising conditions, contact Google Support, tell them the changes to your website that you’ve made and ask them to lift the suspension of your account.

Contact Google support here:
http://adwords.google.com/support/bin/request.py?display=usertype

3) Your advertising as an Affiliate

Okay, you’re probably thinking what is an affiliate.

If you’re advertising in Google for a business that rewards you for each visitor or customer you send them, then you are an affiliate of that business.

The reality is that Google has no objection to affiliates advertising on their network, if they don’t break any of the rules.

The most common mistake that affiliate advertisers make is that in their AdWords ads, they point the “Destination URL” to the affiliates website. The problem is that Google will only show one ad on a results page for every website. If you’re one of many affiliates (and you probably are) this can seriously limit the number of times your ad gets shown as you’ll all be competing for the same single slot on Google’s results page.

The correct thing to do is create a website or blog of your own and add content to this about your chosen niche. Within your content, include your affiliate links.

The “destination url” of your ads should now point to the relevant pages within your website or blog. Searchers can now click on your ad and get more information about the product they seek. If your content is good and convincing, they’ll click on your affiliate link and make a purchase.

You now have the three most common solutions to the problem of your AdWords ads not showing in Google. One of these solutions should resolve your problem.

If you’re still having difficulties with your AdWords advertising then you need to take a look at our quick fix consultancy services.

Key Searches: providing you with the AdWords help you need to make your  advertising more profitable.