AdWords Adviser

Are you getting frustrated with Google because your new AdWords ads not showing on any of the search engine results pages for the keywords you’ve selected. And no matter what you do and how hard you try to fix the problem, you just can’t seem to find a solution.

In desperation, you try sending an e-mail to Google Support, but all you get in reply is an automated message that doesn’t really answer your question.

You’re now probably fed up of trying to work out the reason why your campaign isn’t working and ready to give up!

STOP and ask yourself this key question: could there be a really simple answer to your problem?

Everyone experiences problems with AdWords from time to time.

This probably comes as no surprise, but AdWords ads’ not showing on the search engine results page is the biggest problem new users struggle with.

If you’re like many searching for an answer to this issue, then you can’t afford to wait days for Google to solve your dilemma. You need a solution now!

Would you like to get your Google AdWords advertising campaign working again?

Your about to uncover in this article, 4 very common reasons why your AdWords ads not showing on Google.

1. Position
Most people know that AdWords ads appear to the right of the search results page and on occasions, at the top. The exact position of your ad on the page is in part, dependent on your bid relative to other bidders for that same keyword.

Now let me ask you this, could it be that your AdWords ads not showing on the search engine results page because you’re not biding enough for a first page listing?

Solution:

• Log into your AdWords account
• Click on the “Reports” tab.
• Select the “Placement / Keyword Performance” report.
• Don’t change any of the default settings.
• Run the report.

As you sit and read the report that you’ve just created, look carefully at the amounts in the ‘Est. First Page Bid’ column. To get your ad displayed on the first page of search engine results for a particular keyword, you must be bidding at least the amount shown in this column.

You can see what your current bid is for any keyword in the ‘Current Maximum CPC’ column. If you’re not currently bidding enough for any keyword to get your ad on the first results page, then you’ll need to raise your bid to at least the minimum.

2. Quality Score
In recent years, Google has introduced quality score to AdWords. This is like a grade out of ten that reflects how relevant your ad and website are to the keyword you’ve chosen to bid against.

Just suppose you had a keyword with a poor quality score. It is quite obvious that Google would consider the ad that that keyword triggers to be less relevant. They will therefore show it less often.

Solution:
To check if this is the problem with any of your keywords, run the “Placement / Keyword Performance” report described in the previous point.

Look carefully at the ‘Quality Score’ column of your report and highlight any keywords with a score of less than five. You’ll need to improve the quality score for these keywords before they’ll show regularly in the search results.

You’re probably now wondering how you can improve your keywords quality score?

When you add a keyword to AdWords, Google uses three main factors to determine your quality score:

•   The quality of your ad.
• The amount of success other advertisers have had using the same keyword.
• The calibre of your website.

Once your ad has been running for a while, your keywords quality score is influenced mainly by how many people click on your ad. The more clicks an ad gets, the better the quality score for that keyword will be.

The right thing to do to improve a keywords quality score is to:

• write a better ad,
• make the landing page of your website more relevant to the keyword you’re bidding on, and,
• find keywords that are more relevant to your niche.

To find more relevant keywords for your niche, you should purchase a good keyword selection tool.

3. Daily Budget
If your like me, you will be keeping a tight control over your AdWords spending. Every campaign that you run will have a strict daily budget allocated to it.

But imagine what would happen if the budget for your campaign was set much lower than your daily spend. In just a short while, your entire allocation could be used up. Google doesn’t want this to happen. They want to give you the maximum opportunity to get your ads seen by as wide an audience as possible.

There is only one solution to this, to keep your campaign in budget, Google must show your ad less frequently. Instead of seeing your ad every time a search is run, they might show it every second time, or third or even fourth.

Set a budget limit that is much too low and you could end up with your ads not being shown at all.

Solution:
There are three ways to approach this problem:

• Increase your campaign daily budget limit,
• Divide your campaign into smaller campaigns and allocate a budget to each. If you keep your most profitable keywords in one campaign, you can allocate the biggest proportion of your budget to it. Get the balance between your campaigns right and your most profitable keywords will keep running the longest, maximising your profit potential.
• Use AdWords ad scheduling feature to control the times that your ads appear on the search engine results pages to those periods when your website stats indicate that you’re most likely to make a sale.

4. Disapproved Ad
Now finally, remember that Google has strict guidelines for all its ads. If your ad has not kept within these guidelines then it will be disapproved. To see if disapproved ads is the reason why your AdWords ads not showing on Google, use the Google “disapproved ads” tool.

Solution:

•   log into your account.
• Click on the “Tools” tab.
• Select the ‘disapproved ads’ tool.

Any ads that have been disapproved will appear here along with the reason. Correct the problem and resubmit your ad. It will automatically be re-evaluated and if all is in order will run.