AdWords Adviser

Archive for February 15th, 2010

As you read every word of this post, Google are making more improvements to the Opportunities tab in your AdWords account with the introduction of Bid Ideas.

Just picture this for a moment, you want to decrease your overall costs or increase traffic to your website. Bid Ideas gives you customized ideas that can help you determine exactly which bids to adjust in order to make the most of your advertising budget.

It’s a simple tool that will help you to determine where there are opportunities in your account for you to receive more clicks without a big increase in your budget, or where you can reduce costs without loosing to much traffic.

However, as Google points out, AdWords doesn’t know enough about your advertising goals to make actual recommendations. The right thing to do when using the Big Ideas tool therefore, is to treat the information provided as suggestions on how things could be improved.

You’re probably wondering how useful this tool is going to be?

The fact of the matter is that the tool is really to new to be sure.

But, if you think about it, the most probable outcome will be that many advertisers will take the suggestions that Google makes as instructions. They’ll make the changes without really thinking about what they are doing. And the end result will probably be people paying yet higher bid prices for their advertising then they need too.

Oh well, that’s life I guess …

What do you think about Google’s new Bid Ideas tool. Read the reference posts below to get the full picture then leave us a comment with your  point of view.

Inside AdWords: Bid ideas now in the Opportunities tab

Now we’re adding more functionality to the Opportunities tab with the introduction of bid ideas. Bid ideas, based on bid simulator data, will help you raise or lower your bids on specific keywords to improve your AdWords ROI. …

Publish Date: 02/11/2010 23:23

http://adwords.blogspot.com/

Google AdWords Now Offering “Bid Ideas”

The Google AdWords Blog announced a new feature was added to the Opportunities Tab in the AdWords console. The new feature is named Bid Ideas and it gives.

Publish Date: 02/12/2010 14:29

http://searchengineland.com/

Bid ideas now in the Opportunities tab

Over the past few months, you may have visited the Opportunities tab to get customized keyword and budget ideas for optimizing your account. Now we’re adding more functionality to the Opportunities tab with the introduction of bid ideas …

Publish Date: 02/11/2010 23:23

http://keywordsearchpros.com/