AdWords Adviser

Archive for January 25th, 2010

Everyone knows, every AdWords campaign has peaks and troughs. Times like Christmas when sales keep rolling in. And times like New Year when sales are very slow.

You’ve got to wonder, is there anything you could be doing with your AdWords account during the lean times to improve it’s performance in the good times?

Here are 4 tips that will give your AdWords account a much needed work over.

1) Write 10 new ads: Pick your 10 best converting ads and write a better one. Split test each ad and pick the one that performs best.

2) Improve your Quality Score: Take your 10 keywords with the worst Quality Score. Separate each into its own ad group and write an ad that is very specific to that keyword. Link your ad to a landing page that is also very specific to your keyword, wait a couple of weeks and see if your score has improved.

3) Read blog articles: Perform a Google Blog Search using keywords in your niche. Read articles to help you think of new ways people are searching for your products or services.

4) Social media & forums: Search social media sites like Twitter and Face book using your main keywords, and find forums in your industry. See what people are saying and use to give you new ideas for keywords, ad text and features for your website.

As each second passes, you’re wasting time. You need to start thinking out side the box and begin to make powerful changes to your AdWords account today.

Be sure to let us know your success stories and your own tips to give AdWords a make over by posting a comment below.