AdWords Adviser

Archive for January 7th, 2010

 

The New Year has hardly begun, first week back at our desks and Google is already announcing new AdWords features. This week it’s “click-to-call” that is taking the Mobile Internet by storm.

This new feature places a telephone icon next to your ads when they appear on a mobile phone. Clicking on the icon will automatically place a call to the advertiser where an order can be made or an inquiry answered.

The service is currently only available on phones that have full Internet browser functionality like the iPhone. Costs are the same as those incurred when someone clicks on your ad and visits your web site.

Click-to-Call is a very exciting addition to AdWords. Being so new, it’s too early to judge how successful it will be at improving conversions from AdWords campaigns.

We’ll be experimenting with the new tool over the next few weeks and will report back on our findings.

Get the full story from the links below.

Google Set To Launch “Click-to-Call in Ads on Mobile Devices with …

I have received a couple of emails from Google today regarding the launching of the long awaited “Click-to-Call” feature we have been anticipating. At this.

Google Announces New Click to Call Service for Smart Phones …

In an effort to target more mobile users, Google announced to its Adwords advertisers that it is introducing click-to-call this month. They went on to say, “…beginning in January, your location-specific business phone number will …

Google launches click-to-call in UK

Search Engine Watch is reporting that Google has now implemented Click-To-Call features in the UK. A search on the word jet2 at Google.co.uk brings up this …

Google To Offer Click-to-Call Search Ads On iPhone, Android & Palm(seroundtable.com)