Archive for January 6th, 2010

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This month we reflect on the year just gone by publishing the best posts from the AdWords Adviser blog during 2009.

Enjoy!

Adrian Key
Editor of the AdWords Adviser and owner of Key Searches, making AdWords more profitable for you.

Post of 2009

The New Google AdWords Keyword Selection Tool

Google are now inviting AdWords advertisers to trial their new keyword selection tool. But, is the new tool any good?

http://www.adwords-adviser.co.uk/the-new-google-adwords-keyword-selection-tool

Best of the Rest for 2009

How Does Google’s Product Plus Box Help Advertisers Join More Of The Dots In The Google Empire?

Google’s recent trials with the “Product Plus Box” for AdWords is a prime example of how it’s becoming more and more important for advertisers to establish a presence for themselves in as many different parts of the growing Google empire as possible.

http://www.adwords-adviser.co.uk/how-does-googles-product-plus-box-help-advertisers-join-more-of-the-dots-in-the-google-empire

How To Write Good AdWords Ad Copy

Everyone knows the importance of writing good AdWords ad copy. Simply put, what you say in those four lines of text can make a poor performing keyword into one that has a click-through-rate of 2-3% or more.

http://www.adwords-adviser.co.uk/how-to-write-good-adwords-ad-copy

Google Cracks Down On AdWords Scams: Can You Do Anything About It?

In July we reported on how Google was cracking down on AdWords scams. Hooray – And about time too we all said!! But, imagine experiencing the frustration of having your account banned when you’re actually a legitimate advertiser doing nothing wrong.

http://www.adwords-adviser.co.uk/google-cracks-down-on-adwords-scams-can-you-do-anything-about-it

What Is AdWords Quality Score And Why Is It Important?

If you’re like many Google advertisers, you’ll be very frustrated by your AdWords Quality Score. You’ll be regularly hammering your fist against the table with anger because your score is stuck at 1 or 2 and no matter what you try, you just can’t seem to get it to rise. But what is AdWords Quality Score, why is it important and how is it calculated?

http://www.adwords-adviser.co.uk/what-is-adwords-quality-score-and-why-is-it-important

5 Ways To Increase Your AdWords Click Through Rate

Your AdWords click through rate (ctr) is an important statistic for any advertising campaign. A good ctr will reward you with a higher Quality Score. And the better your Quality Score, the less you’ll pay in bids, saving you money. It may surprise you to know that improving ctr is easy. Yet incredibly, many advertisers don’t pay it much attention.

http://www.adwords-adviser.co.uk/5-ways-to-increase-your-adwords-click-through-rate

 Every month the AdWords Adviser blog is packed with fantastic tips, advise and news to make AdWords more profitable for you. Subscribe today to ensure you never miss a post.