Archive for December 2nd, 2009

You have no idea how many people we hear from every week with their own horror story to tell about when they started using the Google Display Network (formally Google Content Network). It looks so easy having your ad displayed on thousands of websites around the world, but the reality is often quite a different story.

No matter how experienced you are, most experts agree that the right thing to do when starting any AdWords campaign is to take things slowly and keep everything simple.

Why You Should Turn The Google Display Network Off!

By default, AdWords will always try to get you to run before you can walk. Whenever you start a new campaign, Google will automatically place your ads on as many different advertising platforms as possible.

Although this might sound good it’s actually not, so don’t let Google push you down the most expensive track that they want you to follow. When you start a new campaign show them whose boss and do things the right way from the start.

Click on the “settings” tab and turn the “Display Network” off. Limit your efforts to the Google Search and Search Partners networks and only when you’ve mastered these and your campaign is starting to see a profitable return, should you even consider branching out into the Display Network.

You see, the Display Network is a totally different beast to Google’s other networks and you need to approach it in a particular way. Get it wrong and it could cost you dearly.

When you’re actually ready to start using the Display Network, it’s important that you are properly prepared with the right tuition. We’ve collected together here for you a comprehensive guide to the Display Network so you can be sure you’ll get your campaign off to a good start.

A Guide To Getting Started

Recently, Google have released some excellent guides to using AdWords. The Google Display Network Getting Started Guide is a series of helpful screens that’ll assist you with:

• Creating a new campaign for the Google Display Network – you need to adopt a different approach to that used for the Google and Partner networks.
• Writing ads for the Display Network – your audience is very different and your ads must reflect this.
• Choosing keywords – the best keywords will not necessarily be the same as those you use elsewhere in AdWords or for SEO.
• Measuring your campaigns performance – you need to know what works and what doesn’t or you’re going to waste lots of time and money.
• Optimizing your campaign – once you start to get results, you’re going to want to focus on what works and drop what doesn’t.

Regardless of if you are about to start an advertising campaign using the Display Network or are currently running one, you should check out Googles’ advice here …

A Video To Get You Going

Google recently ran an excellent webinar on the Display Network. If you didn’t attend the live broadcast, then you can catch up on some of the valuable information that Google gave away by watching the video here.

In this webinar, you’ll learn:

• About what the Display Network is and it’s advantages
• How to create your campaigns.
• Ways to target your audience properly.
• The right way to find appropriate keywords, write ad text, and bid on the Display Network
• Techniques to optimise your campaigns, test new keywords and ads, track your results and help you understand Placement Performance Reports

This webinar ends on a very informative question & answer session with the audience.

Other Useful Articles On The Display Network

Make The Most Of The Content Network With The Placement …

After you read this short article, you will have learned how to find out the inner most secrets about the performance of your ads on the Google Display Network and what you must then do to improve your campaigns to make them more profitable. …

Publish Date: 03/13/2010 8:00

http://www.site-reference.com/articles/General/Make-The-Most-Of-The-Content-Network-With-The-Placement-Performance-Report.html